5 Sales-Spiking Website Tweaks
“Gurus” Don’t Know

An email micro-course
by conversion-rate optimization coach D Bnonn Tennant

D Bnonn Tennant, editor of the Shirtsleeves Marketing Communiqué

D Bnonn Tennant, conversion-rate optimization consultant

Here’s something one of my customers said the other day. Perhaps you can relate. She said:

I’m sick of gurus and their mind games. Does no one else have good info on improving web content to engage & convert leads?

She’s not alone. Every single hard-working business owner I talk to is desperately looking for someone who isn’t an overgrown kid selling over-priced, dumbed down, low-achievement snake oil with appeals to slang and “coolness”.

They’re not interested in what get-rich-quick shysters have to say. They’re looking for a professional like them, working in the trenches, who can teach them new, useful ways to improve their online sales with copywriting, web design and internet marketing.

That is what you will find in this free micro-course,
“5 Sales-Spiking Website Tweaks Gurus Don’t Know”


Interested? Look to your right—there’s a big bright form where you can enroll. There’s no cost, no kind of obligation, and you can opt out at any time with a single click.

Here’s to your improved online sales & increased income,


D Bnonn Tennant
Copywriter, Web Designer &
Conversion-Rate Optimization Coach

PS. Maybe you’re wondering, “Is this guy really any different?” Well, here are a few comments I’ve gotten from customers. Excuse the colorful language, but I think it gets the point across pretty well:

Bnonn, I like you more than other “marketing gurus” because you’re not patronising, and not full of shit. I like your straight-shooting style, and willingness to share valuable knowledge as opposed to trying to sell me something with every single email.
I signed up for your emails a few weeks ago and I’m really enjoying them. This shocked me really, as I tend to unsubscribe from anybody’s mailing list as soon as I’ve downloaded and read the (usually useless) report they sucked me into downloading. I really enjoy the tone of both your website and your emails and the straightforward language you use—it’s such a refreshing change from the four-hour this or the awesome-that, which are usually absolute shit.
You’re no-nonsense, straightforward, and honest about what you do. You don’t pull any punches on what you think, and when you give advice or commentary, it’s usually decently insightful and/or funny.
You are genuinely smart, the way you teach is utterly transparent and it helps me to feel smarter for it. You are focused on the things that bring value—stuff that converts prospects.

I got these comments through an anonymous survey I ran using Google Forms, so unfortunately I can’t share the names of the people who made them. But why not find out for yourself if they’re right? Enroll for your free micro-course at the top right, above.

Information Highwayman
528 State Highway 26, RD6, Hamilton 3286
New Zealand   ♠   +64–7–8562487