Information Highwayman

Copywriting & web design that turns more visitors into customers


Little-known landing page “dos & don’ts” for increasing your response rate

There are 5 key page elements which most sites screw up—elements which are pivotal to getting a good conversion rate.

Conversion-rate optimization consultant, Bnonn Tennant, writes for: Featured on these fine websites

I’d like to teach you how to tweak these 5 elements, and thereby increase your conversions on any landing page (e.g. homepage, sales page, opt-in page).

  • You get one lesson by email each day
  • Each reveals one of 5 costly mistakes most landing pages make—with clear instructions for fixing them
  • You can fix each in 30 minutes without spending any money
  • Each is based on scientific testing that proves it boosts conversions

Guaranteed: straight-shooting tips you can actually use

Let me be blunt. You can’t move on the internet these days without stepping in the swill from a so-called guru. If you’re wondering whether this micro-course is any different—whether it’s even worth looking at—here are a few comments I’ve gotten from customers. Excuse the colorful language, but I think it gets the point across pretty well:

I love no-nonsense, zero BS marketing advice and boy do you give it - in shed loads.

I signed up for your emails and I’m really enjoying them. This shocked me really, as I tend to unsubscribe from anybody’s mailing list as soon as I’ve downloaded and read the (usually useless) report they sucked me into downloading. I really enjoy the tone of both your website and your emails and the straightforward language you use — it’s such a refreshing change from the four-hour this or the awesome-that, which are usually absolute shit.

You’re no-nonsense, straightforward, and honest about what you do. You don’t pull any punches on what you think, and when you give advice or commentary, it’s usually decently insightful and/or funny.

There are currently only two lists that email daily that I've stayed on - yours and Seth Godin.

I got these comments through an anonymous survey using Google Forms, so I don’t know the names of the people who made them. But why not find out for yourself if they’re right? Enroll for your free micro-course below.

D Bnonn Tennant,
Copywriting Coach & Conversion Consultant
Information Highwayman

Yes, I want to learn the dos & don’ts of tweaking landing pages to improve their response rates.

Send me my tweaks

Great, where should I send your first lesson?